Accelerate your career and create equity value for your company.

Take our Jobs-to-be-Done Online Course

As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted - missing the key insight into the customer's need.

Why not start from the customer needs instead?

Jobs-to-be-Done (JTBD), as opposed to traditional product development, does exactly that.

We've developed a full online course you can take to become an expert and build products customers need:

  • Create a customized, step-by-step plan for how to implement Jobs-to-be-Done in your company
  • Learn why other methods have failed companies like Britannica, Blackberry and Kodak
  • Explore case studies of how companies have succeeded with Jobs-to-be-Done
GET ACCESS TO THE COURSE

Your download is secure

WHY LEARN A NEW WAY TO MAKE PRODUCTS?

Imagine if everyone on your team agreed on your customer's needs - why your company is being hired for a certain job. You'd have a stable target and common decision criteria (instead of a roadmap defined by opinions alone). Through our Jobs-to-be-Done course, you can quantify which needs are most important, maintain a clear strategy, and stay aligned around your customer.

ABOUT THRV

thrv (thrv.com) is the first and only product management software for enterprises based on the jobs-to-be-done method.

thrv provides training, services, and software to companies looking to implement the jobs-to-be-done method in order to accelerate their revenue and profitability growth. thrv’s software transforms product management into a customer-centric and metric-driven practice.